I'm a big idiot, but I used to live in Austin Texas, and um aware that it is warm there, and the last zip code I resided under had more musical artists per capita than any other in the states. I'm here a decade later, not to settle the cable bill, but to answer the question I've wondered: what the hell is SXSW, and why should I care?
jlo takes the helm as brother Jon & I report live from someplace warmer.
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