Arcade Fire has put together a bit of an experiment* with their latest music video "The Wilderness Downtown". It's an experiment in the format and the type of things they are doing.
You must have Google Chrome browser to run the page, and it's pretty computer intensive, so probably no phone browsers for this one.
It is, however, a smart use of localized technology and personal information to make a unique and creepy-personal experience for each user.
*Not a real experiment, there was not random assignment to conditions
Fucking Arcade Fire bullshit Pseudoscience...
ReplyDeleteI'm so sick of their quasi-experimental research! HEY ARCADE FIRE: CORRELATION IS NOT SUFFICIENT TO ARGUE FOR CAUSATION!!!
JUST BECAUSE YOU MAKE REALLY GOOD MUSIC, AND ARE PLEASANT PEOPLE DOES NOT MEAN YOU ARE DOING SOLOMON FOUR SQUARE DESIGNS! DAMNIT!